Site Aethetics

3 Facts About Using Color

  1. Colors are a good way to establish your brand.  When people see your colors, you want them to think of you or your vision.  You want visitors to recognize your vision by the colors you use.                           
  2. Certain colors also create certain emotions.  So when deciding on the colors you want to use, think about how you want them to feel when they visit your website.  Do you want them to feel peace and serenity?  If so, you may want to use deep rich coloring on your site.  If you want to excite your visitors or stir them up, you may try using light and bright colors.
  3. A logo is a great way to establish a brand, and they do not have to be expensive.  Your logo can be scripted or plain text, it can be a picture related to your vision, or it can be a combination of both, like the PageCreator logo.  Fiverr is a great company where you can get logos created often for under $10. 

Using Pictures On Your Site

Unless you're living under a rock, you know that we live in a visual world.  Many people would much prefer to look at a video than take the time to read a book.  What this means in the world of websites is that if you want to engage people, you will have to use some degree of visuals to connect with the general public.

Pictures can be costly, but there are some free alternatives for those who are willing to take the time to search them out.  There are also some very reasonably-priced resources available, such as PresenterMedia.  Many of the graphics you see on this site are from PresenterMedia.  The bottom line, do your research.

One of the important things to remember about photos is trying to establish consistency within your theme.  You want your site to take visitors on a journey created through your copy -- which are your words -- and also your graphics.  This is more difficult in some circumstances than others.  For instance, if you're creating a blog about Christian principles, think about how best you can portray your point with a visual , e.g., with a PowerPoint or video.  It will require a little more creativity than say, a blog of great looking salads.  We're not talking right or wrong here, just creativity.  Use it.  Embrace it.

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ACTION STEPS

  • Give your subconscious imagination an assignment, and watch it go to work for you.
  • Make a list of places you can visit where you might find good pictures.
  • Invest in a smartphone with a good camera, and follow your list.
  • Look for colors, symbols, visuals that can represent ideas contained in your vision.